Our Journey
I founded Primary Care MSK with one clear mission: to improve MSK care where it matters most - on the frontline of primary care.
As a First Contact Physiotherapist working in GP practices, I saw the same story play out again and again. Patients bounced between services. Unnecessary scans, slow referrals, and rising frustration - for both patients and clinicians. MSK care felt fragmented, reactive, and at times, uncertain.
And I realised: it didn’t have to be this way.
What was missing wasn’t just training, it was the right kind of training. Practical. Evidence-informed. Grounded in the real pressures of primary care. The kind that builds confidence, sharpens decision-making, and makes an immediate impact in 10-20-minute consultations.
That’s why Primary Care MSK was born.
We exist to support clinicians with the tools, knowledge and clarity they need to manage MSK presentations with confidence. Our webinars, courses, and resources are designed to be applied immediately - no fluff, no jargon, just high-impact learning for everyday practice.
We're not just a training company that teaches MSK skills.
We’re MSK clinicians who live and breathe this work - and we want to raise the standard across the system.
If you've ever felt unsure, overwhelmed, or stuck with MSK cases, you’re not alone. That’s exactly why we're here.
Let’s change the narrative. Together, we can reshape MSK provision in primary care.
Our values
At Primary Care MSK, we are dedicated to transforming musculoskeletal (MSK) care in primary care settings. Founded by clinicians working on the frontline, we understand the real challenges faced in day-to-day practice. That’s why we provide practical, evidence-based training that empowers healthcare professionals to manage MSK conditions with confidence - reducing unnecessary referrals, imaging, and prescriptions.
What makes us unique is our hands-on experience and commitment to real-world impact. We don’t just teach theory - we equip clinicians with skills they can apply immediately to improve patient care. Our approach is built on empowerment, practicality, collaboration, excellence, and innovation, ensuring every clinician we train feels supported and prepared to deliver high-quality MSK management.

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Excellence
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Innovation
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Collaboration
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Practicality
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Empowerment
This Is Us In Numbers
800+
Clinicians helped
in 2024
15
Events in 2024
40
Years of Combined MSK Experience
Our Team
Matt Wedderburn

Founder & CEO
Richard Morford

Business Development & CPD Lead
Andy Hubbert

Training & Development Lead
David Smale

Content Creation Team